AUSTRALIANS are being urged to join locals in cleaning up Bali's beaches.

By Lee Taylor | July 07, 2008

AUSTRALIANS are being urged to join locals in cleaning up Bali's beaches.

On July 13, celebrities and locals will team up to collect rubbish from sea and reef areas in the inaugural Coca-Cola For Bali Coastal Clean-up Day.

Organisers are hoping Australians and other visitors holidaying in Bali will take part and encourage others to keep the area tidy.

"We want to remind and encourage everyone who enjoys our drinks – locals and visiting tourists – to do the right thing and put their drink containers and other rubbish in bins, and even better, make sure it goes into recycling," said Coca-Cola chief executive Terry Davis.

CCA, which owns the Coca-Cola bottling operations in Indonesia, is partnering with environmental organisation Reef Check Indonesia Foundation, and local Bali environmental organisation Yayasan Gus in a long-term commitment to clean up Bali's major beaches.

"As the company in Indonesia which makes great beverages, we are very mindful of the responsibility we have to the environment," Mr Davis said.

The event will kick off with a traditional Balinese opening ceremony and entertainment on Legian and Mertasari, Sanur beaches, before starting the clean-up operation on Mertasari, Sanur beach and Nusa Lembongan.